La Maison Cointreau was delighted to accompany Laetitia Casta, International Creative
Director of the Cointreau brand, for the closing of La Semaine de la Critique at the
prestigious Festival de Cannes on 19 May 2016, when Laetitia Casta will screen her first
Movie (26 Minutes) “En Moi” (In Me).
The partnership between La Maison Cointreau Cointreau and Laetitia Casta began in 2015,
when she took on the role of International Creative Director. Only a few months later,
Cointreau provided Laetitia Casta with their support by becoming a patron of En Moi (In
It was during Cointreau and Laetitia Casta’s very first meeting, that Cointreau asked
Laetitia Casta what her dreams might be. One of them was to produce her first film – to
explore her creativity, to dare and to achieve something in another field: directing.
Dream, Dare, Create is the motto that has been embedded in the cornerstone of
Cointreau since its creation in 1875 by Edouard Cointreau. In over 165 years of history,
La Maison Cointreau has enabled countless artists from very different backgrounds to
explore their creativity and reveal their talents. This May, Cointreau will grant the
creative wish of Laetitia Casta.
“Laetitia Casta is a passionate, determined and daring woman. Her talent has no limits
and her creativity knows no bounds. Her authenticity is rare and extremely precious. It is
a real honour for us, we are delighted to join her at La Semaine de la Critique at Cannes
Film Festival.” said Maud Rabin, Cointreau’s Communication and Image Director.
As International Cointreau’s Creative Director, Laetitia Casta wanted to continue
telling the story of Cointreau – the work and commitment that Louisa had set for herself
of curating artists. Laetitia Casta also intended to pass down what she herself had
received, and worked with Cointreau’s teams to create a charity programme, the Cointreau
Creative Crew. An initiative that aim to invite people to explore their creativity in
order to achieve fulfilment.